Heikki Kovalainen is aiding Loook Industries Ltd. The Box Lounger was introduced, as suggested by Heikki Kovalainen, at Team Lotus Formula 1 street demo in Kuala Lumpur last weekend.
Heikki Kovalainen to have own customized chairs
”I value timeless design, of which we have a long tradition in Finland. That’s why it’s great to be involved in introducing younger generation designers to international markets”, explains F1 driver Heikki Kovalainen and continues: ”The Box lounger by Loook Industries, with its form and various usage possibilities, is an example of good design, which immediately caught my interest. The Box lounger can offer me, and why not other travelers as well, some luxury -a brief moment of personal time- at the airport or hotel lobby.”
The cooperation between a furniture manufacturer and a world famous sports star might not be the first thing that comes to mind when considering internationalization. We are privileged to receive this kind of help to our export efforts.
So far, our products have been on display at the Helsinki-Vantaa airport, Design Hotel Klaus K and various others. Now, it’s time for our newest product The Box to prove its worth in a new kind of demanding environment, and we cannot imagine any better partner for the job than Heikki.
We are loooking forward to see where this takes us!